Intel Experience at Best Buy

Intel Experience at Best Buy

description

A trio of applications featuring Intel's RealSense technology. Livid designed and created an arcade version of Head of the Order, as well as a spell casting photo takeaway, and a facial recognition video takeaway.

Client

Intel

Tools I used

Photoshop, Unity 3D, Intel RealSense

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In 2014, we partnered with Intel to create the content in their Intel Best Buy Experience locations. These were 60 Best Buy locations across the United States with a dedicated area featuring interactive experiences created using Intel hardware and software. They were in the middle of a big marketing push for RealSense, and Head of the Order was the featured application for about 3 months.

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For this version of the game, we had massive screens to work with. Two up top, and two touch screens flat at the base.

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We also had to adjust the gameplay for a much more casual audience. Since we would have players of all ages, heights, and experience levels, we created a method of gameplay that was less accuracy based, while still focusing on gesture. In addition to drawing shapes in the air, a player could also grab a floating token by making a fist, and throw it at the opponent.

The Faceshift portion of the experience was a smaller application, where a guest could record a short video with sound and the email it to themselves or share it on social media. I designed the characters and oversaw their 3d production.

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Spellfie was an additional takeaway experience. A guest could choose a spell they liked the visuals for, and pose with it. They could then email this photo to themselves or share it on social media.