State Farm Roadhouse Challenge

State Farm Roadhouse Challenge


An augmented reality game highlighting the current campaign of saving money by bundling your home and auto insurance. Currently on tour with State Farm at various auto shows across the country.


State Farm

Tools I used

Photoshop, Unity 3D, Jira and Confluence

Livid created an augmented reality game for State Farm in 2016, to be taken on tour to auto shows across the country. Their campaign centered on letting people know they could bundle their home and auto insurance, and so they created a “road-house”, which we built the game around. It needed to be accessible to all ages, and portable. At the end of the experience the guest received an optional shareable email with their personalized road house and score. We also built a live leaderboard of the top 30 scores from every hour.